Daelmans Pop Up Cafe

The Daelmans Pop up cafe is designed to serve customers during the Elfstedentocht Ice skating race that runs through Amsterdam. It runs through 11 major cities in Holland and Dutch fans love attending this event! My objective was to create a pop-up cafe for the race event to distribute and promote Dealmans products and partner with local coffee and pastry vendors. Guests would enjoy a warm beverage and Stroop while they wait for the racers to pass by the finish line!